9 Reasons Your Business Needs a Marketing Explainer Video
If I asked you what you could do in 8 seconds, I’ll bet you wouldn’t say, bring awareness and clarity to my value proposition. That’s because 8 seconds isn’t much time at all — but it’s exactly how long the average attention span is online.
This is why marketing explainer videos have become so popular among small businesses: they quickly introduce your brand, explain your offering, and show prospective customers how said offering can solve their problem or need.
Even if we had all the time in the world to tell people about our products and services, that doesn’t mean it would make things easier for them—these days, they’re busier than ever. Which is why short, punchy explainer videos work best at explaining even the most complex ideas or confusing processes.
Here are 9 reasons why your business needs a marketing explainer video:
1. Showcase Company Culture
Have you ever met a disingenuous person before? They’re hard to trust, right? A winning personality in a marketing explainer video means showcasing your company culture with words and images. By highlighting humor, industry expertise, professionalism, or whatever personality fits your brand, you’ll give viewers a better understanding of your business without adding extra words, time, or clutter to a video that should be kept short.
2. Bring Clarity to Offerings
Explainer videos aim to clarify an idea, product, or service with tight language and entertaining visuals—they not only explain things, but they also attract attention.
Small businesses and startups are sometimes challenged to introduce novel products or services to a market, without a competitor to point at or reference. This can make it even harder to convey to buyers what your product or service does without a visual overview like an explainer video.
Ninety-six percent of consumers said video helped them make a decision online. Explainer videos can take even the most complicated ideas, and turn them into entertaining pieces of marketing that can help you sell more effectively by clearly and quickly stating your offering.
3. Better Search Ranking
One of the best reasons to use a marketing explainer video is to boost visibility online, specifically in searches performed on Google.
In Google’s latest algorithm, one ranking factor that weighs heavily on search results is the amount of time users spend on a page. A user who spends more time on a page is likely enjoying that content, which means it’s helpful and relevant to that particular search. Explainer videos add time to user visits and value page ranking—it’s a win-win. In addition to improved online visibility, you’re also educating a user about your brand.
4. Conversion Therapy
Did you know that consumers are 85 percent more likely to buy a product after watching a video about it?
Since explainer videos are specifically designed to explain something, which helps move a buyer down the sales funnel, not using an explainer video to help increase conversion rates is like flushing money down the toilet.
Plus, you can learn a lot of useful information from explainer videos, like how long users watch, when they take action, and how many views a video has, which can help to modify future videos, adjust CTAs or any number of other contributing factors that help increase conversion rates.
5. Reach Further
Explainer videos have the potential to reach much further than most other traditional forms of online content marketing. For example, posts with videos attract three times more links than text-only posts, which means you’re getting more eyeballs on your content without any additional work.
Those links to your video can quickly multiply, and while there’s no set formula for viral videos, at least you’re creating content that has the potential to reach further with an explainer video.
6. Increased Retention
While we can’t be sure of every user’s learning style, what we do know is that more than 80 percent of people only skim the content they read online. In other words, written online content just doesn’t have the same effect on people. So, if people aren’t going to take the time to read your pitch, an explainer video allows them to retain more information without so much as reading a sentence.
Plus, the more people know about your product, the more capable they are of explaining it to someone else. Word of mouth is a great way to build loyal advocates for your brand, and that all starts with better retention.
7. Competitive Edge
Video is on the rise in every corner of the web; it’s been estimated that by 2018, almost 80 percent of Internet traffic will be video content. Unfortunately, this means that businesses not using video to their advantage won’t just be missing sales opportunities; they’ll actually be put at a huge disadvantage in a competitive market.
If you’re serious about staying competitive, explainer videos will eventually become non-negotiable. If you can’t explain your product effectively, there’s likely a competitor out there who will. Stay in command of your market with an explainer video on your homepage and be sure to share it on your social channels.
8. Everyone Can Afford an Explainer Video
There’s never been a better time to make or commission an explainer video for your company. No matter where you’re at financially, there are resources now available to you that make it easy, and cost effective, to produce a marketing explainer video you can be proud of, and at a price that fits your budget.
Third-party video production can cost as much as $15,000, or as little as $1,500, depending on several factors, like customization, quality of work, and experience level.
You can also try your hand at making your own explainer video, by writing your own script, using voiceover actors on inexpensive sites like Fiverr, and checking out free animation software like Pow Toon, or recording a process with screen capture software like Camtasia.
These days everyone can afford an explainer video, even without a big budget!
9. Make it Fun
Explainer videos are like hosting a party: you want people to have a good time, and to remember that good time, so they want to come back. The more fun you have making the video, the more likely people are going to enjoy watching it.
Even if you’re going for a professional, authoritative tone in your explainer video, there’s no reason you can’t liven up your pitch with great animation or a catchy jingle—have fun with it!
Thinking about creating a quality marketing explainer video for your business? Contact us today to set up a no obligation consultation.