What Is Digital Marketing?
Digital marketing refers to the marketing of services or products using digital technologies as opposed to more traditional mediums such as direct mail and radio. Marketing is mainly done through the internet, but mobile SMS, display advertising, and other digital mediums are also included. Search engine optimization (SEO), digital advertising, e-commerce marketing, social media optimization and marketing, and email direct marketing are some of the many services making up digital marketing.
Consumers rely on the internet for many reasons, with mobile devices increasing available search options. Some 80 percent of internet users own a smartphone, with apps accounting for 89 percent of time spent on mobile media. Digital marketing is subsequently evolving to accommodate users capable of looking up businesses, requesting services, and buying products at any time from any location.
How Can Digital Marketing Help Your Business?
Business owners face numerous challenges that quality digital marketing can solve. For one, digital marketing improves online content.
Digital marketing is an ideal way to improve online content. Online content directly influences the way customers and potential customers think about your brand. Creative, engaging content, in combination with other digital marketing practices such as SEO and social media marketing, is subsequently an excellent way to make your business highly searchable and something consumers want to learn more about. You might be the best option within your niche, but if you don’t have engaging, digestible content to pique and hold consumer interest, you won’t enjoy many return visitors to your site. Highly targeted, quality digital content is vital in today’s marketing world.
Digital Marketing Contributes to Social Media Efforts
Social media is a highly useful tool that makes it possible to interact with consumers on a more personal level. It has the power to influence website traffic, search engine rankings, and overall buzz about your brand. The more people are saying positive things about your brand on social media, the more exposure and conversions you’ll enjoy.
Yet despite its role as an essential digital marketing component, many businesses struggle with social media engagement. In particular, smaller businesses feel the burden. This is usually due to lack of time or employees. Improving social media efforts is subsequently key in the race to increase brand awareness.
Digital Marketing Improves Digital Advertising
Digital advertising allows you to extend marketing beyond existing networks, social or otherwise, to reach even more consumers within your target demographic. Creative, ongoing ad campaigns are yet another way to improve return on investment (ROI) and search engine ranking.
Digital Marketing Increases Email Marketing Success
Email is still the most popular digital means of communication, though SMS is quickly becoming a favorite option. Open rates for small businesses are between 20 and 25 percent for this year, while click-through rates are much lower. Revamping email strategy via attractive templates suitable for all screens, whether laptop, phone, or tablet, creating engaging subject lines and calls-to-action, using the right incentives—all of these digital marketing components are very necessary, if email subscriber success and conversions are important to your business.
Digital Marketing Provides Invaluable Analytic Data
Keeping up with data-driven results lets you know if what you’re currently doing is working for your business. Having a detailed understanding of the consumer journey from discovery to conversion is best the way to make certain customers find and stay with you. Analytics and conversion rates make it easy to identify problem areas and plan for the future. If you have an online presence, learning what’s working and what isn’t is the way to avoid making the same mistakes over and over.
Digital Marketing Offers Fantastic Return on Investment
The insights and exposure gained from digital marketing means optimal return on investment, even for those whose marketing budgets are limited. It usually takes a little time for real change to take effect, but once it does, you’re looking at an amazing resource that continually benefits your business, so long as best practices are maintained. The right online content, the right social media and email engagement, the right data and digital advertising, the right SEO strategy…digital marketing provides all of this and much more. In terms of increasing brand awareness and making sure consumers are talking about your products and services, the world wide web is a tool capable of putting your business where it belongs: at the forefront.
If you’re interested in learning more about digital marketing in New Hampshire or Massachusetts for your small business, contact us today.