Why Good Graphic Design Will Make Your Small Business Better
Small business owners are known for wearing different hats — they sell, market, manage customer service, make coffee and write blog posts for fun. Exercising skill-sets in a variety of tasks is often viewed as a benefit of owning a small business, or being self-employed, but it can also put you at a disadvantage. For many, understanding why good graphic design will make their small business better is just not as high on the priorities list.
In addition to managing the above-mentioned responsibilities, small business owners are typically looking to save some money, so they cut corners, think outside the box, and burden themselves with work that could be delegated to someone else, or handed over to a freelance professional who specializes in that particular field.
This is especially true of creative work, like good graphic design. As much as we’d all like to think our creative minds are capable of creating effective designs for small businesses, professional designers have years of education, experience, and industry know-how that simply can’t be beat.
Let’s take a closer look at why good graphic design will help your small business and why you should consider hiring a professional for your various graphic design needs.
Spend Now, Save Later
The more experience a designer brings to the table, the more money it’s going to cost you for his or her services. As the saying goes, you get what you pay for.
In other words, if you save money by letting a marketing assistant create your website and marketing collateral, it’s going to look like your marketing assistant made your website and marketing collateral.
Professional graphic designers understand that good design is built to last, and by spending more money upfront with a professional, you’re going to save down the road when you want to expand your marketing efforts, make small changes to old materials, or duplicate existing design elements.
Professional graphic designers won’t take short cuts, and they understand that giving you complete files, various formats, and more control over various graphic elements is the key to ensuring longevity in your design.
Plus, working with a professional means getting it right the first time, and not having to settle for mediocre work from your assistant when he or she runs out of time and ideas.
By spending a little more money upfront, you’ll save money in the long run.
Professional Design Converts Better
While it might be hard to justify spending thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work.
If small business owners are known for wearing multiple hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.
The specialized knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good; it’s about understanding how design elements work most effectively for consumers.
Believe it or not, the beauty of your website isn’t what’s going to make or break your bottom line. More than 75 percent of consumers say that ease of use is the most important factor in the design of a website.
Professional graphic designers are first and foremost researchers and diligent note-takers—they’re listening to your needs, as well as researching the industry for best use practices, consumer expectations, and comparing the competition.
In addition to research contributions, a professional graphic designer is fully immersed in the design industry, and most current on design trends, statistics, and what other industry professionals are talking about.
While this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.
First Impressions Are Important
Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place.
The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy—and that’s okay. With a good design in place, and a detailed content marketing strategy, you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics. However, none of that matters if you make a bad first impression.
In addition to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiple channels. You need these things in line in order to preserve the critical first impression you make on consumers. If they like what they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.
Creativity Is Often Rewarded
If there’s one unyielding argument for why you should hire a graphic designer, it’s this: doing so will differentiate your small business from the rest.
Markets are competitive; finding a way to leap ahead of the pack is important, and in this case, creativity is often greatly rewarded.
Professional graphic designers can help you and your marketers discover new ways to tell your story, concentrate ideas into visual context, and build a real brand around your company. But this all starts at the drawing board, where creativity bounces around and gets poked and tweaked along the way.
Unfortunately, creativity doesn’t grow on trees, nor does it wait patiently for you to summon it when it’s most convenient. Instead, the creative process is slow and methodical, but graphic designers have no problem dedicating the necessary time to your small business — it’s what you’re paying them to do.
Embrace the creative process of professional graphic designers, and you’ll be amazed with what they come up with, and so too will your customers.
We’ve covered a lot of ground here, but hopefully the case has been made crystal clear. Your small business simply can’t afford bad graphic design. You’ll save time and money with good designs built to last. Those designs will be more effective and conversion rates will increase, you’ll make a better first impression with potential customers, and your company’s creativity will help you stand above the competition.
To start your small businesses journey to an outsourced professional graphic designer, contact us today!