How to Create Infographics that Capture Your Audience’s Attention
Did you know that an average person looks at their smart phone device more than 1,500 times in a week?! With a deteriorating attention span, it is very easy to get distracted these days. In fact, today an average human’s attention span has reduced to 8.25 seconds (that’s shorter than the memory of a goldfish, literally!) With a reduced attention span, plain old text on web pages with some images are now an old school marketing technique. If your business is struggling with visual storytelling and is unsure how to create infographics for your small business, you are definitely not alone.
An average visitor is bound to leave a web page in only about 10 to 20 seconds. That leaves you with little time to grab their attention. So, what should you do?
It’s time to change tracks.
Your business website needs text, colors, statistics and an attractive design/layout to turn boring text into an attention grabbing tool to convey your business information successfully – and that’s where infographics come in.
In technical terms, infographics represent information in a graphical format that makes it easy to understand at a glance. Many businesses use them to communicate messages, simplify statistics and provide only useful information.
Why Use Infographics?
Here are some reasons to prove why you need to create infographics to up your content marketing game.
Increased Number of Targeted Audiences
Visual elements are more attractive than words. In fact, 90 percent of the information grasped by our brains is through visual information. Infographics, combined with strong text, can create a very powerful marketing tool to cut through the intense competition. The text, data, numbers, pictures, layout, and a compelling format of an infographic can keep your visitors engrossed in finding out more about your business.
Increased Brand Awareness
Infographics will naturally incorporate your brand name, logo, email address and other essential business information. In fact, if used relevantly, it can bring about increased website traffic. Instead of ‘telling’, infographics ‘show’ your consumer what your business is all about.
Make Your Content “Go Viral”
An essential characteristic of infographics is to provide compelling visual content to attract the masses. This eventually leads to sharing by your visitors in their own network. As a result, your content is poised to “go viral” as people continue to like and keep sharing through various social media channels, particularly on visually heavy channels like Pinterest and Facebook.
Better Search Marketing Results
If you have a well-designed infographic, it can be shared/embedded through various channels to generate important backlinks to your website. The abundance of inbound links can leverage your search ranking. In fact, you can also add important keywords to boost it further.
Increase the Number of Subscribers/Followers
The power of infographics can be witnessed by the masses through different channels. If it becomes popular, liked and commented aggressively, people are bound to reach out to your page and become your follower or subscribe to your newsletter to be the first ones to get their hands on the information and spread it around. Additionally, this opens doors for your business as a larger audience (or untapped market) is achieved.
Embeddable & Portable
The inherent design makes infographics easily embeddable. This embed code can be used by people to integrate on their websites/blogs. Furthermore, the easy visual nature of infographics makes it possible to captivate attention of non-English speakers by helping them understand information through visuals.
Easy to Track With Analytics
Infographics are generally easy to track with analytics. Every time your infographic is liked, shared, viewed, commented, etc. it can be tracked with the use of analytics. This helps your business gain greater insights that can help develop better strategies to achieve your business goals.
How to Create Infographics that Capture Attention
A well-designed infographic will lead to leveraging traffic to your website, increased SEM results and delivering your brand message successfully. Here are five tips to creating a successful infographic.
A Concept with Compelling Stories
Create a winning infographic by incorporating the concept of storytelling. As a matter of fact, people love stories as they appeal to the decision making process of our brains. People rely more on emotions than information when purchasing a product. Because of this, emotional responses to advertisements have greater impact on the purchasing habits of consumers. Emotional response to content is 3 to 1 for TV compared to 2 to 1 for print.
Reliable Data to Back up Content
Another important factor in creating a successful infographic is to research your topic extensively. This will provide you with data that is factual, relevant, and current to attract consumers. Once your research has been completed, back up your data with the authoritative source links to show credibility of your information. Research based on non-authentic sources will only drive consumers away. Data in your infographics should be unique, interesting and in sync to your business message.
Content that is visually attractive and contains relevant images gets about 94 percent more views.
If your infographic is just filled with text and dull colors, you risk losing a large number of your target audience. Choose the right colors, pictures, layout and style to win the game.
Choose the Right Size
Optimize your infographic smartly to reduce website loading time. Using a compressed format such as JPEG or PNG will make it quick and easy to upload your infographics. Since social media platforms continually change their image sizing guidelines, confirm the desired dimensions prior to posting.
Channels to Share Infographics
Fortunately for marketers, there is an extensive pool of channels to share almost anything, anytime and anywhere.
- Slideshare: Allows you to upload files both privately and publicly. Files on slideshare can be embedded on other sites as well.
- Email Lists: You can easily attach infographics in your emails and send easily to all your contacts in one click.
- Press Releases: You can use infographics as an official statement issued to newspapers.
- Facebook, Pinterest & Other Social Media Channels: You can make use of various social media channels to upload your infographic so that it is seen by a large number of audiences and shared by your followers.
- Guest Posts: This is a form of blogging that allows you to add infographics on another person’s website.
Be different, unique and begin capturing greater audience engagement by adding infographics to your content marketing strategy. This is a great tactic to generate more leads for your business and you can have fun too.
Got a great story to share but need some help translating that into a compelling and professional visual design? Contact us today to get started.