Internet Marketing in New Hampshire and Massachusetts
With the promise of internet marketing, who can afford the cost of TV advertising? Small businesses in particular have a hard time competing on traditional advertising channels; it can also be difficult to tell whether or not these channels are working and expensive to make small changes or adjustments to campaigns.
Small businesses have limited resources, as well; the time and money they invest into marketing endeavors should yield measurable results and help drive sales online and off.
Regardless of the industry, small businesses are faced with obstacles that can make market penetration an overwhelming challenge. In the recent past, traditional advertising channels like TV, radio, and print did a lot of the heavy lifting—performing many of the functions Internet marketing now handles online. Internet marketing is available because consumers are looking for products and services on the Internet. It’s estimated that 93 percent of online experiences begin by visiting a search engine.
Consumers aren’t just browsing for products and services either; they’re gathering information, reading customer reviews, building communities, and sharing information on social media. In total, adults spend more than 20 hours online per week; it’s estimated that young adults aged 16 – 24 spend more than 27 hours a week surfing the web.
Overcoming Small Business Challenges
People are still watching television and listening to the radio, but unlike traditional channels, Internet marketing provides businesses with a two-way line of communication to consumers.
Inbound marketing for small businesses, like blogs, whitepapers, and social media marketing, is easy to set up and less expensive than traditional advertising. Additionally, it allows you to connect with consumers more directly than ever before.
Inbound marketing gives you greater control over your messaging in real time. Not only can you deliver content when and where you want to, but you can easily make adjustments that align with feedback you receive directly from your customers.
As your customers engage with your brand online, you’ll get powerful insight about who they are, what they need or want, as well as useful targeting information that will help you deliver your marketing in places they frequent most.
Most importantly, internet marketing is a knowledge and skillset that can be explored on equal footing—even against big business competition. Your ability to succeed at internet marketing is limitless and, with our help, you can expect more from your effort than you ever could from traditional adverting channels. If properly managed, your small business could reap great rewards from our integrated internet marketing services.
Internet Marketing Is for Every Small Business
Internet marketing is a broad term that covers a range of services designed to help your small business succeed online and off.
Internet marketing is most effective when these services are integrated and delivered with a strategy. This process can be time consuming and challenging for small business owners managing other aspects of their businesses, or for individuals not familiar with the evolving nature of internet marketing and its various tools, platforms, and services.
To keep pace with these changes, it’s estimated that companies will spend $10 billion more on internet marketing services in 2016 than they did last year.
Some of these services include things you may already be familiar with, like search engine optimization (SEO), content marketing and social media marketing, as well as services you may be less familiar with, like paid search engine marketing (SEM and PPC), analytics analysis, and influencer marketing.
Individually, these services will help your small business drive traffic, increase engagement, improve search visibility and more; combined, they will provide your business with the edge it needs to stay competitive in an evolving digital landscape.
You don’t have to spend millions of dollars to have a robust internet marketing strategy. In fact, you don’t even have to know a lot about internet marketing—that’s where we come in.
With our integrated internet marketing services, you can customize a plan that fits your budget, as well as your small business goals.
Through a combination of search engine marketing for small businesses, inbound marketing, and outbound advertising, we can bring your small business into focus in the online spaces where your customers are already active.
With our help, you can learn more about who your customers are, what they want, and when they need it; so, you can focus on being a business owner. If you’re interested in internet marketing in New Hampshire or Massachusetts, contact us today.