by Jennifer Kamerman
At this point, if you haven’t heard one of the crazy stories surrounding Pokémon GO locations in New Hampshire, you’re definitely in the minority. Whether you’re an avid player, or a puzzled business owner—Pokémon GO is definitely going to be on your radar in the...
by Jennifer Kamerman
Did you know that an average person looks at their smart phone device more than 1,500 times in a week?! With a deteriorating attention span, it is very easy to get distracted these days. In fact, today an average human’s attention span has reduced to 8.25 seconds...
by Jennifer Kamerman
The success of internet marketing and getting your small business found online depends heavily on search engine optimization. SEO refers to the techniques and procedures used in building a website and its content in such a way that it appears among the top rankings of...
by Jennifer Kamerman
What is a Landing Page? It might seem like an obvious answer to the question, what is a landing page? But just because the answer can be simple does not mean that a landing page itself is simple or something to look past. A landing page is an important marketing tool...
by Jennifer Kamerman
It’s 2016 and if you have not started (or at least started thinking about) a mobile strategy for your small business, you are doing yourself a disservice. With 68 percent of U.S. adults owning a smartphone you want to make sure they are able to access your...
by Jennifer Kamerman
Social media started trending and expending almost a decade ago. An industry, which emerged as a place for entertainment and social platforms, soon transformed into a place full of content marketing opportunities. The rise of social media as a customer...
by Jennifer Kamerman
Google has been changing its search strategy quite rapidly and those still living in the shadows of the past might be wondering why their site rankings continue to drop. If you are still using outdated SEO methods, what once was beneficial can now cause harm to your...
by Jennifer Kamerman
If I asked you what you could do in 8 seconds, I’ll bet you wouldn’t say, bring awareness and clarity to my value proposition. That’s because 8 seconds isn’t much time at all — but it’s exactly how long the average attention span is online. This is why marketing...
by Jennifer Kamerman
Small business owners are known for wearing different hats — they sell, market, manage customer service, make coffee and write blog posts for fun. Exercising skill-sets in a variety of tasks is often viewed as a benefit of owning a small business, or being...
by Jennifer Kamerman
Did you know that approximately 2.1 billion people around the world actively use social media? This number is undoubtedly huge and brings us to how you can connect with customers on social media, and the massive potential reach you can benefit from. When it comes to...
