15 Ways to Increase Traffic to Your Small Business Website


Increase Traffic to Your Small Business Website

In our 10+ years working with small business owners, one of the biggest challenges we often hear is, “How do I increase traffic to my small business website?” Generating more leads for your small business via your website and getting your website to rank higher on search engines is always important, and is getting more difficult thanks to Google constantly changing its algorithm.

So, how do you attract a greater number of buyers to your website in order to begin generating more leads? In this blog, we provide the top 15 ways you can increase traffic to your small business website. Here’s what you need to do:

1. Engage Customers Through a Facebook Group

Did you know that there are more than 1.65 billion monthly active users on Facebook? This clearly makes Facebook one of the most used social media platforms. By creating a Facebook group, you can start conversations with members, share valuable and exclusive information, and most importantly, leave a link to your small business website for increased traffic.

2. Get Started with Blogging

According to BlogHer, 81% of online consumers in the U.S. trust the information and advice presented in blogs. This is a great opportunity for you to start writing long-form blogs on informational and relevant topics based on your buyers’ needs. By creating long-form blog content, more than 1,000 words, Google will begin to recognize you as an authoritative source and  rank you higher on the search listings page.

A great way to ensure that your blogs are getting the most exposure is to submit your posts to blog sites like Hubpages.com, StumbleUpon.com, Tumblr.com, and many more.

3. Use Social Media

Still think your buyers aren’t on social media? There are over 2 billion active social media users which means that you have ample opportunity to engage with your customers and redirect them to your website for additional, value-added, information.

4. Cross-Promote Your Content

A great way to increase traffic to your small business website is to join blogging communities like BlogEngage to cross-promote your blog posts. Blogging communities include hundreds of bloggers that you can form connections with to promote your content with inbound links. Do your homework before selecting blogging communities to join, you want to be sure they have quality page rank and domain authority.

5. Join Discussion Forums

You can increase traffic to your small business website by joining discussion forums. However, do not try to promote your website blatantly; instead, offer solutions to members to entice more people to visit your website. Quora and Yahoo Answers are good platforms to start with.

6. Use Long-Tail Keywords

Think about your last Google search, did you enter a single keyword to find the answer to your question? Single keywords no longer bring desired results, actually, Google has been suggesting long-tail keyword phrases to help direct you to a more targeted, higher quality result. Begin using long-tail keywords, typically 3 – 5 words in length, in your page titles, URLs, and within the content of your page.

7. Optimize Your Content with Meta Details

If your website posts and pages are not optimized with meta details: title, focus keyword phrase, and description, your content will not rank well (or at all) in search and users will not have the insight to determine if your content addresses their need. Begin with checking the pages you want to rank and add meta details to each of them.

8. Mention Influencers

Whether you are posting on your company’s Facebook or Twitter page, you must mention the name of the person that influenced the message by tagging their profile. You can tag any user by using ’@’ before their username. This is a great way to increase engagement and generate greater awareness of your content by getting responses from mentioned users who link back to your small business website.

9. Invest in Retargeting

Attract previous visitors back to your site with Facebook or Google retargeting ads. This is a great way to stay top of mind among your target audience and helps to increase traffic back to your small business website.

10. Send Emails

Email marketing can work wonders if done right. The first step is to create an email list and segmented by your target audiences. Then create personalized, relevant content for each   audience segment along with a link to an offer or premium content on your website.

11. Be Active On YouTube

There are more than 4 billion video views on YouTube every day. With statistics like these, only a fool would not promote their business on this video platform. Create compelling videos with a mention to your website. Update your profile to include a link to your website.

12. Reply to Blog Comments

If users are engaging in conversations on your blog posts, then make sure you respond to them within 24-48 hours. Replying to comments is a good way to bring users back to your site over again.

13. Reach Out to Affiliates

Extend a hand of friendship to pro-bloggers in the blogging industry to ask for favors. If you have written an inspiring and informative post, then ask affiliates to go through it and share it on their profiles with a link to your website.

14. Invest in SEO

If done right, Search Engine Optimization (SEO) gives businesses a chance to get seen. Getting your content to rank on the first page will increase your chances of driving more traffic to your small business website. To keep rankings you need to invest time in SEO, from your content to Webmaster tools to submitting your sitemap to Google all so that it appears on top search engine results.

15. Submit Articles To Article Directories

Article directories like Ezine are highly beneficial in driving traffic. So, write informative articles and submit to as many article directories possible and add links to your website in the content for increased website traffic.

Bonus Tip:

In order to increase traffic to your small business website, you will need to be present on all social media platforms and post content actively. And if you want to get rewarded by Google, design a mobile website that is highly responsive and has an attractive user-interface.

If you do not put certain content marketing strategies in place for your website, you will be unable to grab users’ attention, getting low traffic as a result. By following these 15 tips plus a bonus one, you can entice more users to visit your website generating greater leads.

Is your website or content not performing at the level you need? We can help. Contact us today!