Copywriting Techniques that Help with SEO

Copywriting is a marketing investment where content is created for the benefit of both the intended audience and the search engine. Done correctly, a well-crafted article not only ranks well under Google’s algorithm, it also compels the reader to take action. Perhaps click on a link, sign up with their email, or buy a product outright.

Creating a good article that captures the audience is fairly straightforward – keep it simple and informational. But how do you make it appeal to search engines at the same time? Here are some techniques you should know:

Grabbing the Right Keywords

The process starts with the keywords – specifically grabbing the right ones that match your industry. More than 50 percent of the job is getting the right keywords that aren’t overly used yet. For example, if you use the keyword “Grand Canyon”, you might get buried under all the other pages using the same keyword. It therefore makes sense to use something a tad more unique “Grand Canyon rafting” or “Grand Canyon adventure”. This poses fewer competition and could give you better chances of ranking in Google searches.

Entice with the Title

You’ll find that there are actually three titles to be concerned about when writing for SEO. There’s the Meta Title, the Meta Description, and the Article Title itself. All three should contain a primary keyword or a secondary keyword to make sure that it grabs the attention of the reader as well as the search engine. If you do a search – the Meta Title is the one that pops up while the Meta Description is the longer phrase at the bottom. Ideally, both should be phrased in a way that compels the person to click. It has to imply a sense of urgency and availability of information.

Formulating Content in Context

Old SEO is limited by simply putting keywords in an article several times and then hoping for the best. Today however, Google managed to factor in quality and intent. You see, whenever people type a word or phrase in the search box, they’re looking for something specific. They could be looking for information about a product or perhaps they already know what they want and simply want to buy it online.

Good copywriting tailors an article to meet the person’s intent when launching the search. For example, a search about “best basketball shoes” is done for information proposes so you want to provide candid reviews of product before linking out to the product itself. On the other hand, a search of “basketball shoes” leads to an e-commerce site. The word “ideas” in a keyword usually means a list article while a “how to” is targeted towards beginners.

Answering Questions

Google has this beautiful feature where you can type words onto the search box and it completes the phrase for you. This immediately shows some of the most common questions or search terms used by people in relation to your product or service. Good copywriters often use this as a jump off point for the creation of quality articles. Using these questions, answers can be formulated for the audience – creating a targeted approach towards problem solving. The beauty here is that this format makes use of long-tail keywords which helps narrow down the market.

It’s a Numbers Game

Understand that not all articles will get excellent ratings – even if it is optimized for search engines. Some of them will do badly and it’s important to be able to identify the good ones from the bad. The totality of these articles will determine your site’s overall quality. This is why it’s important to make the distinction so that you can overwhelm a bad page with a good one.

Initiating the Turn

Copywriting is made to encourage visitors to do something without overly selling it to them. The approach has to be subtle and done in such a way that there’s no pressure on the person reading. In layman’s parlance, this is called “the turn” where you go from offering information to asking for something to be done.

A good way to initiate this is by encouraging contact to ask questions, make estimates, get a freebie, enjoy a free trial, or get an exclusive product.

Research the Top Rankers

Finally, don’t forget to check out the competition. For SEO purposes inside any Houston SEO company, it’s important to find out the common features of those who are currently occupying the spot you want to occupy with your content. This will give you the chance to tweak your own content in a similar style and then add a few more details to get ahead of the competition.

Note though that in order to gain the benefits of an SEO-friendly article, you have to choose a good copywriter who can do the job for you, consult with Johnny Chen for further advice. It takes some skill to hit that balance between informative and SEO-friendly if you really want to rank well within your keywords.

Johnny Chen Media
Houston SEO Company
9908 Spring Shadows Park Cir, Houston, TX 77080

7 Best Houston Pizza Parlors

Let’s not deny the fact that pizza is one of the most comforting food items around. It’s convenient, fast, and inarguably a delicious comfort food which not only fills the tummy but uplifts the soul as well. Our dining experience may have changed recently, but our love for pizza remains the same. If you’re ready to venture out into the world and enjoy a slice or two at a shop, here are the top 7 restaurants in Houston that serve delectable pizzas.

1. Cane Rosso

Cane Rosso located in North Shepherd Drive is one of the few places that serve an exciting pizza menu. Due to the popularity of this Dallas import across the state, it opened shop in Houston as well. Some of its best-selling pizzas include the PBR topped with generous amounts of pepperoni, brisket, barbecue sauce, and jalapenos. Their classic Margerita pizza features fresh ingredients and smothered with lots of cheese on top. Don’t forget to try out their Honey Bastard pizza that is the perfect balance between sweet and fiery, thanks to its smoked bacon paired with habanero honey sauce.

2. Brother’s Pizzeria

Brother’s Pizzeria is yet another pizza parlor worth visiting in North Shepherd Drive. If you’ve always wanted to make your own pizza using your preferred ingredients, this is the perfect place to dine with family and friends. Some of their best sellers include the Brothers Special Pizza featuring all the classic ingredients such as pepperoni, mushroom, onions, black olives, Canadian bacon, and heaps of extra cheese. Other customer favorites are the Cheese Pizza which you can make on your own and the veggie pizza for those who want a healthier, more wholesome option.

3. BOH Pasta & Pizza

If you’re craving Roman-style pizza, head out to BOH Pasta & Pizza. Whether you can only finish a slice or want to treat your loved ones to a whole pie, this restaurant’s scrumptious pizza will never disappointment. What sets their pizzas apart is that their dough is allowed to ferment to produce a light and crispy crust that we all love. They also offer a frozen option that you can stock at home for those late-night cravings and movie marathons.

4. Coltivare

For sourdough bread lovers, give your palate some excitement with the pizza offerings at Coltivare. Their best-selling sourdough crust with a hint of sorghum boasts the perfect balance between sweet and sour. The use the freshest seasonal ingredients, making their pizzas some of the best in Houston. Don’t forget to try out their pizza featuring braised duck, smoked mozzarella, locally produced peppers, and pink peppercorns.

5. Pizaro’s Pizza Napoletana

As the name suggest, Pizaro’s are highly acclaimed for their Italian pies, but they do serve filling Detroit-style, New York-style, deep dish, and rectangular pizzas, too. The use nothing but the best ingredients, which can make it hard to limit your order to just one pizza variety.

6. Rosie Cannonball

Rosie Canonball is a restaurant that specializes in Southern European Comfort good, with pizza as one of its best-selling dishes. Their pizzas are too crispy and crunchy to be called Neopolitan and too delicate to be categorized as New York-style. They cook all their pizza in a wood-burning oven, so expect some extra gooeyness and perfectly burnt edges upon serving. Try their signature pizza, the Focaccia di Recco smothered with cheese and salty meat that will surely satisfy your hunger.

7. Vinny’s

If you want variety, Vinny’s is the perfect place to be. They serve pizza-by-the-slice in rectangular slabs. You can choose from a wide variety of meats, including Italian Sausage, Benton’s Ham, Chorizo, to picked jalapenos. At present, Vinny’s offers its diverse menu selection for delivery or takeaway.

7 Fancy Snack Shops in Houston

Three square meals a day can be a thing of the past as more people become busier and don’t have time to prepare their food. They resort to cafes found all over the place that serve warm food and drinks in a lively or quiet atmosphere whichever you prefer.

Houston has a plethora of haunts that can serve hot or cold coffee and baked goods. Check out our list of fancy snack shops in Houston below:

1. Grinders Coffee Bar

Grinders Coffee Bar located at 5410 Kirby Dr. Houston has been serving their customers with a wide variety of hot or cold coffee and teas. Their customers enjoy pairing these beverages with savory and sweet food selections. You can drop by their shop any time of the day as they serve delightful food with a smile together with your morning coffee, lunch, and afternoon snacks. You can start your day right at Grinders Coffee Bar.

2. French Gourmet Bakery

This French and American style bakery has been an icon, serving Houstonians for over 40 years. Their popular scrumptious cakes, cookies, pastries, and bread have been favorite treats for their customers that keep on coming back for more. Their delicious goodies are made from scratch in-house to ensure that they serve only the best and the freshest food treats for their customers using the best ingredients.

3. Hugs & Donuts

This café serves Houston’s favorite donuts and kolache cafes made in-house with Heartisan love. Their donut toppings vary according to the season but they make sure that the crowd’s favorite donut holes, glace, pie fillings, cake donuts, fritters, and sprinklers are always on the daily menu. Kolaches also rotate depending on the season and what they find interesting to serve.

4. Blacksmith

Blacksmith is a popular choice to enjoy specialty coffee and great food. They source their coffee beans from different locations and serve only the freshest brew. You can pair your cup of joe with their different food choices as they serve breakfast, lunch, and snacks. They are open from 7 am to 5 pm daily and some customers have been swearing about how good their biscuits are that they keep coming back for more.

5. Bouchée Pâtisserie

If you want to treat yourself to extravagant Parisian-inspired indulgences, this is the place to go. This has become a favorite spot in Houston found inside the opulent Post Oak Hotel. Their award-winning pastry chef serves only artisan confections that are inspired by both traditional and extravagant Parisian indulges. Satisfy your palate with their celebratory cakes, house-made bonbons, gelato, quiches, specialty coffee, and carefully crafted chocolates.

6. Kraftsmen Baking

This café serves freshly brewed coffee with bread lovingly made by hand using only the finest ingredients. Their bread is baked using flour that is top milled and free from bleaching agents and bromate. Using no chemical preservatives, their artisan bread is one of the best products available on the market. They also serve breakfast and lunch daily ending their food service at 5 pm and coffee service up to the closing time at 6 pm. Visit them at 611 W 22nd St. Houston, TX.

7. Tout Suite

Located in the burgeoning EADO or East Downtown Houston, Tout Suite is a lively café where customers can enjoy great coffee, baked goods, simple fine food, and get their work done. They can always get you a spot where you can study and finish your task while enjoying a cup of coffee or a good meal.

Getting your food at a snack shop near you can help satisfy your hunger at your convenience. Unlike getting a meal that requires patience, snack shops offer fast food and fast service that can ease hunger cravings for quick satisfaction. A lot of these fancy snack shops are thriving in Houston to make sure you get the nutritional on-the-go food you need.